The session was great performed by Joe Oleson or better known as SharePoint Joel.
After 10 things which ruins Social Media, for example publishing photos of your company party or post every minute something, etc.
SharePoint Joel talks about what the user’s expecting. The user wants…
…to see what’s new / changed
…hidden treasures / deals (ratings, comments, etc.)
…knowledge from experts and intelligence from systems
“picking up your data into SharePoint does not solve your problems”
One of the most important things is to provide solutions, you should not deploy only the platform. Think about it as an hub that brings people together. Another important thing is the sharing culture.