“Provide a custom branding of your company style” was one idea of my last post about the thoughts which could be thought if you’re planning to rollout SharePoint.
So if you’re interested please look into the category for rollout & governance.
In this post i would like to write down some thoughts on the branding of your SharePoint site.
Well, of course you normally defined already a corporate design or identity which could be used for your SharePoint application. If your SharePoint application comes close or is exactly what your corporate design defines it makes it easier for your endusers to feel “home” in your application. They identify this application to your company and their work. Another reason is to remove the SharePoint logo, because the enduser doesn’t care about what technology and its name. They need to do their job and in order to do so they need an application which supports their daily work. Therefore it is easier to call your application something which has to do with their work like workspace or intranet.
Branding is a wide area for development. Easily it is about the design and layout but if you go deeper in this topic you’ll notice that there is also the navigation and the whole UI. In the view of a programer, SharePoint offers
- Themes or in SP2013 Composed Looks
- Layout Pages
- Application Pages
- Ribbon and custom actions
- Device Channels for SP2013
- Design Manager for SP2013
- Site Logos
As you can see there are enough points to discuss internally with your colleagues. A good starting point are the themes respective composed looks.
On the one hand you discussing the colors and the design, but you shouldn’t forget the navigation and how to find special information. Therefore it is necessary to define a navigation and a structure. A next big point is the search. if you have a good search topology it’s quite easy building search driven application.
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